TikTok is now establishing itself as the platform offering the most organic visibility for brands and creators.
Its unique algorithm has redefined the standards by putting content first, rather than the importance of subscriber numbers.
At the heart of this revolution are TikTok hashtags, playing a central role in highlighting users’ videos.
These little tags, symbolized by the hash mark “#” , have conquered all social networks, transcending popular platforms such as TikTok, Instagram, Twitter and YouTube.
Its role is to classify and group similar content within the platform, thus facilitating the search and discovery of relevant content.
Hashtags play a vital role in participating in viral trends, challenges, and discovering new content on the platform.
In this article, we will explain the strategic importance of hashtags on TikTok and how to use them optimally to break through on TikTok
Why is using TikTok hashtags so important?
The importance of using hashtags on TikTok is undeniable, mainly due to the sophisticated workings of its recommendation algorithm.
This algorithm, based on user preferences and interactions , carefully scrutinizes every aspect of a video you interact with.
This includes not only hashtags , but also audio , keywords in the description, subtitles , and video texts .
When a video incorporates specific hashtags, topics, or sounds, TikTok uses that data to personalize your recommendations.
This personalization offers you similar videos, carefully selected to match your interests.
Therefore, while hashtags play an important role, it is crucial to optimize your entire TikTok SEO to maximize the visibility of your content within the platform.
Increase the reach and visibility of your videos
Using the right hashtags helps expand the organic reach of your videos by introducing them to a wider audience.
This way you maximize your chances of being discovered by a new audience within the TikTok community.
Reach a new target audience
Hashtags are a very effective way to target specific audiences.
By choosing hashtags specific to your niche or industry, you attract the attention of users interested in these topics.
This way, you foster a connection with a targeted and engaged audience who will potentially discover your brand and products for the first time.
Encourage engagement and interactions
Hashtags provide a unique opportunity to encourage interaction and engagement with your content, especially when participating in trends or challenges.
They can generate reactions, especially thanks to TikTok’s specific features such as collages and duets.
By incorporating hashtags, you boost sharing, comments, and overall engagement around your videos on
TikTok.
Generate UGC videos for your brand
Hashtags on TikTok offer brands a unique opportunity to drive user-generated content, also known as UGC .
By launching viral organic campaigns or advertising campaigns like Branded Hashtag or Branded Mission , brands encourage users to create content promoting their products or brand, thus strengthening their awareness.
How many hashtags should you use in a TikTok video?
There are no restrictions on the use of hashtags.
You can include as many as you like, as long as you don’t exceed the 2200 character limit in your video description.
However, according to Socialpilot and SocialInsider , it is recommended to focus on using 3 to 5 hashtags .
This helps avoid overloading the algorithm and ensures relevant and clear categorization of your content.
You are free to use more and test and analyze the results later.
How to use hashtags on TikTok?
Here are some recommendations to optimize the use of hashtags on TikTok:
- Diversify your hashtags: Combine general hashtags that have a high number of views with specific niche hashtags that are less competitive but regularly used by your target audience. This will broaden the reach of your content while targeting a more specific and engaged audience.
- Stay up to date with industry news: Keep a close eye on what’s happening in your field. Following emerging trends and hot topics will allow you to adjust your hashtags based on your audience’s current interests.
- Integrate trending hashtags: Include popular and current hashtags on TikTok (trends, challenges, Branded Hashtag) in your posts.
How to identify the best performing hashtags on TikTok?
Here are some ways to find the best hashtags on TikTok.
Directly on the TikTok search engine
TikTok’s search engine is a veritable goldmine of information.
It allows you to insert a keyword and view the hashtags associated with it.
You can also check the number of views and posts related to each keyword.
Additionally, the search engine suggests search terms that can help you determine appropriate hashtags for your target audience.
On TikTok’s Creative Center
TikTok’s Creative Center is an invaluable resource.
This platform, accessible to all, offers:
- Trending hashtags by sector and country
- Trending videos by country
- Popular sounds by country
- Top Performing Video Ads by Industry
And many other tools to optimize your brand’s performance on the platform.
In the Discover tab of TikTok
The Discover tab, accessible at this address: link to Discover TikTok , allows you to spot the latest hashtags trending on the platform.
You will find a variety of hashtags there, such as branded, trending, events, and more.
Analyze the best content and the competition
A practical approach is to analyze the most popular videos in your industry.
Also, look at your competitors’ actions to get inspiration and understand which hashtags and content are contributing to their organic growth.
You can also retrospectively track the performance of your content using the TikTok Analytics tool .
The best TikTok hashtags by sector
This ranking of the best French hashtags is based on data provided by TikTok via its Creative Center in real time.
This is a non-exhaustive list that takes into account the last 120 days and not the whole year.
These rankings provide insight into industry trends and the most effective hashtags on the platform.
Of course, it is recommended to regularly follow current trends in your industry.
Top 20: The best hashtags Clothing and accessories
- #woman (679M views)
- #gift (474M views)
- #gooddeal (1 billion views)
- #zara (480M views)
- #winter (224M views)
- #autumn (166M views)
- #gifts (154M views)
- #promo (167M views)
- #giftidea (105M views)
- #couture (100M views)
- #boutique (75M views)
- #crafts (76M views)
- #new (98M views)
- #personalization (58M views)
- #gift (157M views)
- #together (77M views)
- #artisan (182M views)
- #outfit (120M views)
- #clothes (65M views)
- #luxurylife (78M views)
Top 20: The best hashtags for babies, children and motherhood
- #child (1Md views)
- #mydaughter (58M views)
- #parent (144M views)
- #children (78M views)
- #childrenparents (67M views)
- #kidsoftiktok (88M views)
- #niece (24M views)
- #terriblechildren (51M views)
- #birth2023 (27M views)
- #grandparents (36M views)
- #montessori (45M views)
- #jessicathivenin (102M views)
- #creche (34M views)
- #mybaby (14M views)
- #newborn (41M views)
- #myhappiness (6M views)
- #drole2video (33M views)
- #monbebedamour (6M views)
- #fulfilledmom (6M views)
- #quotidiendemanan (18M views)
Top 20: The best Beauty and personal care hashtags
- #skincare (2Md views)
- #protestnail (108M views)
- #perfume (181M views)
- #adventcalendar (255M views)
- #beauty (105M views)
- #sephora (186M views)
- #color (61M views)
- #haircare (553M views)
- #halloweenkeup (163M views)
- #hairdresser (91M views)
- #commercialcollaboration (667M views)
- #lashes (60M views)
- #nailsart (34M views)
- #glitter (38M views)
- #locks (53M views)
- #eyelashes (34M views)
- #care (56M views)
- #essence (64M views)
- #skincare (155M views)
- #cosmetics (42M views)
Top 20: The best hashtags for Business Services
- #visualidentity (2M views)
- #businesscard (838K views)
- #graphicdesign (1M views)
- #labels (5M views)
- #binding (1M views)
- #creationsiteweb (213K views)
- #visualidentity (308K views)
- #agenda2024 (335K views)
- #visualcommunication (229K views)
- #woodworkingtips (3M views)
- #tornado9000 (658K views)
- #journals (709K views)
- #balloonchallenge (2M views)
- #smallbusinesssupplier (472K views)
- #ballondecoration (209K views)
- #randmtornado (550K views)
- #rosa3filaments (88K views)
- #9kpuffs (686K views)
- #planner2024 (144K views)
- #labels (412K views)
Top 20: The best Education hashtags
- #english (177M views)
- #maths (195M views)
- #construction site (258M views)
- #math (127M views)
- #building (131M views)
- #job (88M views)
- #study (76M views)
- #highwaycode (162M views)
- #stydytok (88M views)
- #learn (68M views)
- #easyenglish (55M views)
- #verity (18M views)
- #lumberjack (25M views)
- #historyoffrance (25M views)
- #learnenglish (38M views)
- #mathematics (35M views)
- #revision (46M views)
- #teaching (24M views)
- #heating (35M views)
Top 20: The best financial services hashtags
- #business (129M views)
- #salary (223M views)
- #undertake (41M views)
- #wealth (44M views)
- #economies (222M views)
- #budget (94M views)
- #cryptocurrency (14M views)
- #purchasingpower (37M views)
- #cryptook (3M views)
- #socialselling (5M views)
- #easymoney (30M views)
- #entrepreneurlife (12M views)
- #onlinebusiness (15M views)
- #frenchentrepreneur (16M views)
- #currency (14M views)
- #succeedinlife (10M views)
- #successindset (7M views)
- #passiveincome (19M views)
- #management (30M views)
- #cashback (207M views)
Top 20: The best Food and Drink hashtags
- #birthday (290M views)
- #chocolate (246M views)
- #pastry (141M views)
- #cookies (126M views)
- #courses (206M views)
- #cheese (173M views)
- #raspberry (35M views)
- #bakery (87M views)
- #sortiraparis (128M views)
- #streetfood (134M views)
- #parisfood (71M views)
- #raclette (136M views)
- #mojito (38M views)
- #recipes (163M views)
- #lidl (104M views)
- #blueberry (20M views)
- #kinder (76M views)
- #mate (28M views)
- #caterer (25M views)
- #crepes (58M views)
Top 20: The best gaming hashtags
- #fortnite (5Md views)
- #fortniteclips (1Md views)
- #jujutsukaisen (666M views)
- #jjk (511M views)
- #fornite (208M views)
- #ps5 (425M views)
- #fc24 (481M views)
- #inox (340M views)
- #childhood (293M views)
- #fortnitmemes (407M views)
- #eafc (430M views)
- #gamingontitkok (584M views)
- #fortniteog (378M views)
- #ogfortnite (390M views)
- #talmo (402M views)
- #ranked (120M views)
- #joyca (233M views)
- #rage (196M views)
- #attackontitan (221M views)
- #skin (175M views)
Top 20: The best health hashtags
- #foodsupplement (72M views)
- #dentist (66M views)
- #dentist (60M views)
- #dental (15M views)
- #cuure (21M views)
- #abdominoplasty (4M views)
- #hollywoodsmile (3M views)
- #complement (234K views)
- #doterra (235K views)
- #dentalprosthesis (901K views)
- #emax (466K views)
- #collagenpeptides (489K views)
- #organicessentialoils (175K views)
- #dentalprosthesis (213K views)
- #dentalimplants (559K views)
- #effectivefoodsupplements (80K views)
- #smilemakeover (1M views)
- #kamagra (203K views)
Top 20: Best Home Improvement Hashtags
- #cleantok (562M views)
- #candle (50M views)
- #bedroom (99M views)
- #christmastree (77M views)
- #christmas2023 (112M views)
- #office (78M views)
- #candles (14M views)
- #plants (18M views)
- #christmasdecor (121M views)
- #florist (25M views)
- #christmastiktok (76M views)
- #museum (24M views)
- #furniture (35M views)
- #housing (55M views)
- #sofa (32M views)
- #interior (28M views)
- #doityourself (43M views)
- #realestateagent (17M views)
- #plasterboard (31M views)
- #christmascountdown (63M views)
Top 20: The best household products hashtags
- #cup (46M views)
- #candle (35M views)
- #mug (22M views)
- #candle making (15M views)
- #customcandles (952K views)
- #organize (3M views)
- #jiggersremoved (7M views)
- #mugs (2M views)
- #swizerland(2M views)
- #easycraft (4M views)
- #papercrafts (4M views)
- #houseolditems (14M views)
- #amazonproducts (2M views)
- #craftsforkids (6M views)
- #dessertcandle (1M views)
- #waterbottle (2M views)
- #diychild (1M views)
- #kidsdiy (2M views)
- #thermos (2M views)
Top 20: The best hashtags Daily life services
- #photographer (36M views)
- #bouquet (31M views)
- #shootingphoto (11M views)
- #bouqutdefleurs (6M views)
- #photoshoot (3M views)
- #florist (12M views)
- #videographer (5M views)
- #customcandle (2M views)
- #canonphotography (2M views)
- #islammarriage (7M views)
- #giftwrapping (13M views)
- #parisphotographer (802K views)
- #makingoff (7M views)
- #giftbox (4M views)
- #bouquets (2M views)
- #frenchmodel (935K views)
- #weddingdecoration (6M views)
- #photographefrance (610K views)
- #floristoftiktok (4M views)
- #canonfrance (841K views)
Top 20: The best hashtags News and entertainment
- #music (1Md views)
- #rapfr (1Md views)
- #concert (700M views)
- #harrypotter (585M views)
- #news (676M views)
- #speedup (727M views)
- #interview (759M views)
- #series (470M views)
- #politics (550M views)
- #news (773M views)
- #remix (419M views)
- #gazo (240M views)
- #techno (246M views)
- #parole (260M views)
- #tvd (280M views)
- #tpmp (571M views)
- reportagefr (751M views)
- #zola (123M views)
- #frenchchanson (156M views)
- #sotrue (288M views)
Top 20: The best Pet hashtags
- #puppy (301M views)
- #puppy (229M views)
- #catlover (282M views)
- #cats (189M views)
- #dogs (159M views)
- #husky (131M views)
- #snow (98M views)
- #campaign (86M views)
- #rescue (171M views)
- #kittens (63M views)
- #kitty (99M views)
- #mainecoon (43M views)
- #cow (53M views)
- #rat (108M views)
- #complicity (46M views)
- #wolf (33M views)
- #stupidity (75M views)
- #spitz (43M views)
- #catlovers (64M views)
- #breeding (27M views)
Top 20: The best hashtags Sports and leisure
- #sport (1 billion views)
- #prime (324M views)
- #formula1 (550M views)
- #championsleague (400M views)
- #ldc (145M views)
- #charlesleclerc (347M views)
- #basketball (140M views)
- #hunting (157M views)
- #ski (250M views)
- #cedricdoumbe (289M views)
- #bellingham (145M views)
- #manchesterunited (134M views)
- #nantes (158M views)
- #best (88M views)
- #champion (106M views)
- #rennes (117M views)
- #handball (143M views)
- #focus (86M views)
- #but (78M views)
- #f1tiktok (230M views)
Top 20: The best technology and electronics hashtags
- #telephone (157M views)
- #iphone15promax (67M views)
- #iphone15pro (48M views)
- #applewatch (25M views)
- #headphones (12M views)
- #portable (12M views)
- #cable (16M views)
- #printer (6M views)
- #charge (10M views)
- #s2ultra (10M views)
- #smartwatch (12M views)
- #redmi (5M views)
- #applestore (5M views)
- #iphon (2M views)
- #tcl (3M views)
- #airtag (13M views)
- #iphone13pro (5M views)
- #lenovo (3M views)
- #miniprojector (4M views)
- #samsungs23ultra (5M views)
Top 20: The best travel hashtags
- #disneylandparis (207M views)
- #hotel (109M views)
- #adventure (115M views)
- #london (100M views)
- #castle (42M views)
- #visit (41M views)
- #dlp (57M views)
- #childactivity (56M views)
- #champselysees (30M views)
- #destination (28M views)
- #colmar (23M views)
- #tourist (27M views)
- #caribbean (23M views)
- #smallbudget (57M views)
- #disneyfan (26M views)
- #wanderlust (19M views)
- #galerieslafayette (34M views)
- #traveler (14M views)
- #paristiktok (12M views)
- #parislife (9M views)
Top 20: The best hashtags Vehicles and transport
- #porsche (318M views)
- #agriculture (335M views)
- #accident (858M views)
- #automobile (292M views)
- #auto (240M views)
- #truck (174M views)
- #rasso (80M views)
- #renault (167M views)
- #road (136M views)
- #bus (140M views)
- #truck (136M views)
- #gt3rs (71M views)
- #routierdefrance (68M views)
- #woodwork (116M views)
- #cut (68M views)
- #farmer (90M views)
- #garage (130M views)
- #hypercar (49M views)
- #transport (75M views)
- #sdf (108M views)
How to benefit from the best TikTok hashtags by sector
To benefit from the best TikTok hashtags by sector, you need to strategically use them to increase visibility, engagement, and relevance within your target audience. Here’s a step-by-step guide on how to effectively leverage these hashtags to grow your reach and maximize the impact of your TikTok content:
1. Understand Your Niche and Audience
- Identify Your Sector: Start by determining the sector or niche your content or brand falls into (e.g., fashion, fitness, education). Knowing your target audience will help you choose hashtags that resonate with them.
- Research Audience Interests: Look into what your audience cares about, the trends they follow, and the kind of hashtags they engage with. For instance, fashion influencers may focus on #OOTD or #StreetStyle, while tech creators might focus on #TechTalk or #AI2024.
2. Use a Mix of Trending and Niche Hashtags
- Trending Hashtags: Include popular or trending hashtags like #Fashion2024 or #Travel2024 to tap into wider, highly-engaged audiences. These can give your content a boost and help it go viral.
- Niche-Specific Hashtags: Combine trending hashtags with more specific or niche ones like #SustainableFashion, #PetTraining, or #SmallBusinessTips. These will help you connect with a targeted audience that is more likely to engage with your content.
3. Study Competitor and Influencer Hashtags
- Analyze Top Performers: Look at other TikTok creators or businesses in your sector. See what hashtags they use in their successful posts. For example, in the food sector, top creators might consistently use #Foodie or #VeganRecipes. Incorporate similar hashtags into your strategy.
- Follow Influencer Trends: Influencers are often at the forefront of hashtag trends. Follow sector-relevant influencers and monitor their hashtag usage, as these can indicate rising trends that you can capitalize on early.
4. Create and Use Branded Hashtags
- Create a Unique Hashtag: If you’re a business or brand, create a custom, branded hashtag (e.g., #MyBrand2024). Encourage your followers to use this hashtag when they post content related to your brand, which can help grow your community and create user-generated content.
- Run Hashtag Challenges: Engage users with hashtag challenges like dance routines, product use cases, or DIY tips. For example, a fitness brand could create a challenge with a hashtag like #30DayFitnessChallenge, inviting users to share their progress using the same hashtag.
5. Keep Your Hashtags Relevant
- Sector-Specific Hashtags: Always ensure your hashtags are closely tied to your content’s theme and sector. For example, a food blogger should use hashtags like #Recipe2024 or #FoodHacks, while a finance account could benefit from #MoneyManagement or #InvestingTips. Irrelevant hashtags may dilute your message and reduce engagement.
- Don’t Overuse: While it’s tempting to use as many hashtags as possible, keep your hashtags relevant and focused. Using too many hashtags, especially if they’re not specific to your niche, can make your content look spammy.
6. Engage With Hashtag Communities
- Join Hashtag Conversations: After posting, engage with the content under the same hashtags. Comment on or like posts within your sector to increase your visibility and build relationships within the community.
- Follow Niche Hashtags: Stay active by following and interacting with niche hashtags like #TechReviews, #MentalHealthMatters, or #PetCareTips. This helps you keep up with trends and makes it easier to find opportunities for collaboration or inspiration for new content.
7. Use Hashtag Tools and Analytics
- Use Hashtag Generator Tools: There are several tools like TikTok Hashtag Generator or RiteTag that suggest trending and relevant hashtags based on your niche. These tools help you discover high-performing hashtags you might not have thought of.
- Monitor Performance: Use TikTok’s analytics to monitor which hashtags are driving the most engagement, reach, and views. Experiment with different combinations of hashtags, and refine your strategy based on what works best for your sector.
8. Capitalize on Sector Trends and Events
- Follow Trends: Stay updated on emerging trends within your sector, such as new beauty routines in the beauty industry (#SkincareRoutine2024) or financial trends in the finance space (#Crypto2024). Joining these trending conversations early can boost visibility.
- Seasonal or Event-Specific Hashtags: Utilize sector-specific events, seasons, or holidays (e.g., #BlackFriday for retail, #EarthDay for sustainability, or #HolidayTravel) to create timely, relevant content that taps into seasonal audience interest.
9. Combine Hashtags with Engaging Content
- Content Matters Most: While hashtags help discoverability, the quality of your content determines how well it performs. Create engaging, valuable, or entertaining content that your audience will want to interact with.
- Content-Hashtag Pairing: Make sure your content aligns with the hashtags you use. If you’re posting a fitness video, the content should match hashtags like #FitLife, #GymTok, or #HomeWorkout. Consistency between your content and hashtags improves engagement and credibility.
10. Leverage Regional or Language-Specific Hashtags
- Localize Hashtags: If your business targets a specific geographic area, use region-specific hashtags to increase local engagement. For example, #UKFashion2024 for the fashion industry in the UK or #ParisTravelTips for travel-related content targeting a French audience.
- Multilingual Audiences: If your content appeals to a global audience, include hashtags in multiple languages. This helps tap into diverse communities and expands your reach beyond a single language demographic.
11. Be Consistent
- Stick to Effective Hashtags: Once you identify which hashtags work well in your sector, keep using them consistently across your content. Repeated use helps you build a recognizable identity in your niche and grow your audience over time.
- Evolve with Trends: Stay flexible and adapt your hashtag strategy based on new trends and algorithm changes. Consistently updating your approach will help maintain engagement as TikTok evolves.
Conclusion
Benefiting from the best TikTok hashtags by sector requires a well-thought-out strategy that aligns with your niche, audience, and trends. By using a mix of trending and niche hashtags, engaging with communities, leveraging tools, and pairing hashtags with high-quality content, you can enhance visibility, attract the right audience, and boost your overall TikTok presence in 2024.