All your public data on Instagram and Facebook will be used in Meta to train its AI. This new policy must be launched from May 27, 2025. However, Internet users can oppose this processing of their personal data. With, however, certain limits.

This is a message you may have seen by opening Facebook or Instagram for the past few hours. You may also have received an email notification. From now on, the two social networks – which belong to the Meta group, also owner of WhatsApp – will use your information ” To develop and improve Meta’s artificial intelligence. »»

Meta wants to use your data to train its AI

To cause its generativeMeta needs a huge data tank. What could be better than its social networks, which have billions of members and billions and billions of content? Sites like Facebook and Instagram are unexpected data silos to develop a generative AI capable of imitating a human. Meta will also use the discussions you probably already have with Meta AI.

Ask Meta Ai Anything
The different uses of Meta Ai. // Source: screenshot

Meta explains that ” to be able to offer you these experiences “, The American company will rely on a poorly known legal basis for the General Data Protection Regulations (GDPR): thelegitimate interest. This allows him not to request the consent of people beforehand. This is why Meta will update its conditions of use. But the company leaves you until May 27 to decide whether or not, you agree to let it use your data. In its notifications, Meta actually indicates that users have the right to oppose it.

How to refuse that his data is used to train Facebook AI

Meta’s message confirms that you can refuse ” The way your information is used for these purposes [l’IA, ndlr]. If your opposition is taken into account, it will be applied in the future. For this, Internet users must point out via the filling of a form.

The refusal form for using your data on Instagram // Source: Capture
The Instagram form of refusal to use your data on Instagram

For Facebook, Internet users must use this form To oppose the use of their information for Meta AI. Regarding Instagram, This is another form that must be used. Once the form is completed, you will receive ” An e-mail confirming that we will not use your interactions with Meta’s IA features in the future or your public information from META products to develop and improve generative AI models for META AI. »»

The same form, but for Facebook // Source: Capture
The same form, but for Facebook // Source: Capture

If your Facebook and Instagram accounts are not linked in the same account space, you must fill out the opposition form separately on each social network so that the opposition is considered on the two platforms. If your accounts are linked, then fill only one of the two forms is enough.

What information is concerned?

Meta indicates in one of the two forms that the contents that can be recovered to serve as a training ground include:

  • publications;
  • photos and their legends;
  • Messages sent to an artificial intelligence.

In its privacy policy, other content is reported. There is :

  • comments;
  • audio files;
  • messages sent to Meta;
  • messages exchanged with professional accounts;
  • messages in the features designed to be public;
  • Some content and metadata of messages.

Conversely, Meta says that ” the content of private messages that you exchange with your loved ones Is not used. In short, exchanges on Messenger are not affected. Since December 2023, they have been quantified from start to finish. Instagram also started getting started in 2021 via an option.

Meta Ai's interface in Meta messaging. // Source: Meta
Meta Ai’s interface in Meta messaging. // Source: Meta

However, there is a limit at the scope of the refusal that you will oppose: Meta identifies two cases where there will be a few holes in the racket. If you appear on an image taken by another person and who did not oppose this exploitation, or if you are mentioned in publications or legends, in the same way.

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