Artificial intelligence still does not succeed in Apple and tech competition is becoming increasingly harsh. So the most powerful company in the world would plan its revenge for 2027, with a myriad of new products.
It’s not going strong at Apple: the company cannot manage both the arrival of artificial intelligence and the return of Donald Trump, who got into a customs tax war. According to the journalist of Bloomberg Mark Gurman, always very well informed of Apple’s projects, However, she would have great ambitions for 2027. She would prepare lots of new products, obviously propelled by Apple Intelligence.
Apple must change
From the iPhone 12, the iPhone has not changed much: the iPhone 16 looks like its predecessors, except perhaps the Dynamic Island (and the abandonment of the notch). As for MacBook, Apple Silicon chips led a silent revolution by improving performance (and energy consumption), but the equipment remains the same. Same thing for iPad, halfway between iPhone and MacBook. If you count small design changes and material improvements every year, nothing turns upside down the products of Apple.
According to Mark Gurman, ” This lack of revolutionary change has wreaked havoc ». Thus, Apple’s turnover stagnates and the brand loses market share on smartphones or connected watches. The journalist explains this by the size of the company: Apple is so large and sells so many products that the slightest change requires a lot of validations. Development has increased and everything takes more time. Not enough to panic for the moment: Apple always has a lot of money, always gives off the margin and always makes good profits. We are not at the dawn of a Nokia.
The journalist of Bloomberg summarizes Apple’s situation in a sentence: ” Apple crosses a period of lull ».
The Apple responsible program for 2027 (or even before)
In 2027, these will be 20 years of the iPhone; The first model was released in 2007. For the occasion, Apple could revolutionize its smartphone and launch the foldable iPhone, in the valve format. Mark Gurman augurs that the fold of the screen in the middle would be almost invisible. Later in the year, Apple could launch an curved iPhone, ” essentially in glass […] and without any cutting of the screen “, note Bloomberg. A model that would celebrate the ten years of the iPhone X, a transitional model between the old iPhone and the models we know today.
All this is without counting on the iPhone Air, which could be launched this fall with an iPhone 17 Air. In addition, Apple could schedule two iPhone launches next year in the year. There would be high -end models in the fall (iPhone Pro) and standard models in spring (basic iPhone, iPhone Air, iPhone E). In total, six iPhone models could go out each year
Also in 2027, Apple should launch its first connected glasses. Apple was currently working on a dedicated chip, whose production in series should start in 2026. Glasses that would look like the Meta Ray-Ban, which has run the Cupertino giant. We could listen to music with and take photos, use Apple Intelligence and why not chat with Siri (the future Siri who is a little late).
Mark Gurman adds that ” Apple provides new airpods and new watches that incorporate cameras To collect information on the environment. Products also planned ” by 2027 ».
!
