The best link building tools –

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#1 – BuzzStream

BuzzStream is our top pick for the overall best link building tool. It’s an all-in-one outreach CRM that can help with every aspect of your link building campaigns, from prospecting and discovery to email outreach, link tracking, and beyond. And it can cut the time you spend on link building in half.

BuzzStream’s CRM system is its central component. It may be used to coordinate and oversee every aspect of your link-building campaign, from the beginning to the end, and to maintain team cohesion. For agencies and marketing teams, this makes it an excellent option.

With Custom Fields, for instance, you can divide up your link prospects according on where they are in the outreach process.

In this manner, your team members will be able to quickly ascertain who has already been contacted and who has not. Who has accepted to link to your website, who has already declined, etc.

In this manner, your team members will be able to quickly ascertain who has already been contacted and who has not. Who has accepted to link to your website, who has already declined, etc.

And as a result, you don’t end up with many team members sending emails to the same sites or wasting time pursuing dead-end leads.

In addition to the CRM, BuzzStream has a ton of tools that let you find backlink possibilities, create qualified prospect lists, send mass tailored outreach emails, and monitor all the important KPIs.
As an alternative, you can upload a list of websites in your niche that you would like to get backlinks from, and BuzzStream will help you find each website’s contact details.

You can use the platform to send customized outreach emails as soon as your list is available. You may send out bulk emails, use pre-made email templates, and set up follow-up message automation to save time.

After then, you may monitor the progress of each email and assess your effectiveness using data such as open and reply rates.

Pricing

BuzzStream plans start at $24/month. Higher-priced plans come with additional team members, higher usage limits, and premium features.

You can get started with a 14-day free trial.

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#2 – Ahrefs

Ahrefs is one of the most powerful and widely used SEO tools in the industry, with a particular strength in link building and backlink analysis. Founded in 2010 by Dmitry Gerasimenko, Ahrefs has grown to become a go-to resource for SEO professionals, marketers, and website owners looking to improve their search engine rankings and overall online visibility.

The Site Explorer is Ahrefs’ flagship feature, providing comprehensive insights into a website’s backlink profile.

• Backlink Profile Analysis: View the total number of backlinks, referring domains, and the distribution of dofollow vs. nofollow links.
• Historical Data: Track how a site’s backlink profile has changed over time with detailed graphs and charts.
• Link Quality Metrics: Assess the quality of backlinks using Ahrefs’ proprietary metrics like URL Rating (UR) and Domain Rating (DR).

Link Intersect  feature helps you find link opportunities by comparing your site with competitors.

• Competitor Comparison: Identify websites that link to your competitors but not to you, presenting potential outreach targets.
• Multiple Domain Comparison: Compare up to five domains simultaneously to find common link sources.

Find broken outgoing links on your site and broken backlinks pointing to your site.

• Reclaim Lost Links: Identify and reclaim valuable backlinks that are no longer active due to changes in your site structure.
• Broken Link Building: Find broken links on other sites in your niche, creating opportunities to suggest your content as a replacement.

Unique Selling Points:

1. Vast Data Index: Ahrefs boasts one of the largest active web crawlers after Google, providing extensive and up-to-date backlink data.
2. User-Friendly Interface: Despite its powerful features, Ahrefs maintains an intuitive interface suitable for both beginners and advanced users.
3. Comprehensive Metrics: Proprietary metrics like Domain Rating and URL Rating offer quick insights into a site’s authority and link profile strength.
4. Integration Capabilities: Ahrefs offers API access and integrations with other tools, enhancing its utility in complex SEO workflows.

Pricing: Lite: $99/month, Standard: $199/month, Advanced: $399/month: Enterprise: $999/month, No Free Trial

3 – Link Hunter

Link Hunter is the best link building tool for anyone that wants to keep things simple. It has a really intuitive UI and lets you discover link targets and send outreach emails from one platform.

If you want to keep things simple, Link Hunter is the ideal link building tool. You can find link targets and send outreach emails from a single platform with its incredibly user-friendly user interface.

The simplicity and speed with which Link Hunter streamlines the link-building process is its greatest feature. It is quick and easy to locate thousands of prospects and send hundreds of outreach emails because to the simplified UI.

It targets small businesses and individual users more so than major corporations and organizations, in contrast to BuzzStream. It is therefore made to be far simpler to use. And it’s all reduced to a few simple steps.

This is how it operates.

After selecting your link-building plan, click Create Campaign. You can pay a blogger to write about you, have bloggers review your items, or put up a guest post on other websites.

Next, give your campaign a name and choose a few niche-related subjects. After that, Link Hunter will search the internet for hundreds of websites in a related area that you might be interested in backlinking to, and it will compile this list into a running list.

You can rapidly identify the finest opportunities by looking at each site’s domain authority, which is a solid indicator of how beneficial a backlink from the site would be. Additionally, Link Hunter allows you to qualify a website by preview.

Simply click the email icon next to the website you want to try to get a backlink on to send an email requesting the link.

Link Hunter will find the appropriate contact for the website automatically and enter their email address for you. With just one click, you may generate an email that is ready to send by choosing a template, editing it by hand as needed, or using dynamic fields to add personalization automatically.

You may also submit contact forms within Link Hunter if the website just provides a contact form.

LinkHunter will record every website you have contacted so you can check if they have been contacted, followed up with, have responded, or have acquired links.

Pricing

Plans start at $49/month. You can get started with a 7-day free trial.

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#4 – SE Ranking

A comprehensive SEO platform, SE Ranking includes potent link-building capabilities. It provides a decent balance of features at a reasonable price point and is excellent value for the money.

Numerous integrated tools are included with SE Ranking to assist you with every aspect of your SEO campaign, including competitor and keyword research. However, the Backlink Checker and Backlink Tracking Tool are the two most crucial tools for link development.

With the Backlink Checker, you can perform a thorough backlink study on a competitor’s domain to learn everything there is to know about their backlink profile. All of the websites that link to your rivals are visible to you, along with important SEO parameters like anchor text, trust score, and authority.

With this knowledge at your disposal, you can target their most important backlinks in your outreach initiatives and effectively “steal” their entire backlink strategy.

The backlink gap tool, which allows you to compare your own backlink profile with up to five competitors in order to identify undiscovered chances, is another fantastic feature of the Backlink Checker.

Use the Backlink Tracking Tool to keep an eye on your current backlink profile and receive updates on any modifications. This implies that you will be aware of the loss of a useful link and will be able to contact the website that linked to you to have it changed.

Additionally, a Keyword Rank Tracker is available to monitor your organic ranking positions over time for the keywords you want to target. This is important for monitoring the success of your link building campaigns as it can help you to determine whether or not the new links you acquire have improved your SEO performance.

Pricing

SE Ranking has a flexible plan model, with prices starting from $23.52/month depending on your usage, ranking check frequency, and subscription period.

A 14-day free trial is available.

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#5 – Snov.io

Snov.io is an additional potent CRM platform and sales toolkit utilized by more than 130,000 businesses, including well-known brands like Dropbox, Zendesk, Canva, Payoneer, and others. Although sales teams were the main focus of its development, link builders can also greatly benefit from its features.

One of the sales tools offered by Snov.io is an Email Finder that is helpful for creating a prospect list for outreach efforts aimed at building links.

It facilitates gathering contact information from blogs, webpages, and search engine results pages. In order to locate contact details on LinkedIn pages, you can also utilize the LinkedIn Prospect Finder.

The contacts in your prospect list can then be verified by the Email Verifier before you email them. This is helpful since it increases deliverability and lowers your bounce rate.

By strengthening your sender reputation, the Email Warm Ups function contributes even more to increasing your deliverability rates. Additionally, the less likely it is that your outreach emails promoting link development will end up in the spam folders of your recipients, the higher your deliverability.

After obtaining your list, you can automate email outreach campaigns with an infinite number of customized follow-ups by utilizing Snov.io’s robust Email Drip Campaigns functionality. To create incredibly tailored ads, create intricate flow charts with branching logic.

Additionally, an email tracker is available to monitor engagement, opens, clicks, and other related metrics.

Pricing

Snov.io offers a limited free plan that you can use to get started. Paid plans start from $39/month.

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#6 – Hunter

Hunter is a great link building tool for locating contact information. Using Hunter, you can find the email address of any website you want to obtain a link on so you can get in contact.

It can be a pain to manually search for contact details. You actually have to look hard to find a “contact us” page on many blogs and websites, so if you want to get in contact you will need to do so.

And that can seriously hold you down when you’re attempting to manage link-building efforts effectively and at scale.

That fixes the problem because Hunter handles everything for you. For each point of contact, Hunter will simply look up the domain and browse the web for all the relevant email addresses.

To ensure you have the correct contact information before sending, it even automatically validates email addresses as it retrieves them.

A Hunter plugin for Chrome or Firefox can be installed to obtain email addresses while you browse the web, in addition to the domain search function.

Pricing

Hunter offers a free plan for up to 25 searches/month. Paid plans start from $49/month.

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#7 – Semrush

Semrush is the most complete all-in-one SEO tool on the market. It comes with over 55 tools to help with all aspects of your SEO, SEM, and content marketing campaigns, including link building.

With everything you need to optimize your website, including tools for researching keywords, site audits (which is helpful for finding broken links and developing new ones), competitive analysis, and more, Semrush strives to be a one-stop shop for SEO pros.

Regarding link development, there are five resources you should be aware of.

Prospecting is aided by the backlinks analytics tool. It may help you find, assess, and monitor a ton of backlinks to your website as well as the websites of your rivals.

Semrush powers it with its massive database of links, which is the most recent and expansive link database globally. With an abundance of data, insights, and filtering options, assessing the strength of link prospects is a simple process.

you can use the main link building tool to automate your email outreach campaigns. There’s also a backlink gap tool, bulk backlink analysis tool, and backlink audit tool. Plus dozens of other powerful features to explore.

Pricing

Paid plans start at $139.95 per month when billed annually. There’s also a limited free plan you can use to try Semrush out.

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#8 – Mailfloss

Mailfloss is a great building tool for validating email addresses. You can use it to remove invalid email addresses from your prospect list before they hurt your deliverability rate.

Making sure as many emails as you can get into your recipients’ inboxes and not end up in the spam folder will help your link-building outreach initiatives succeed as much as possible.

That’s where Mailfloss comes in. It verifies the email addresses in your list to prevent you from inadvertently sending invalid emails.

This is important since sending emails to invalid addresses causes them to bounce, which lowers your deliverability rate. Additionally, a high deliverability rate aids in preventing spam folder contamination for your emails.

Pricing

Plans start from $17 per month and you can get started with a free 7-day trial.

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#9 – Brand24

Brand24 makes it easy to find social media link building opportunities that your competitors aren’t looking for.

This is how it operates. You can configure Brand24 to search the internet for keywords associated with your company, such as your brand name, URL, etc., when you sign up.

As soon as you configure it, you will receive fast notifications whenever your tracked term is mentioned online, including on social media, in news articles, blogs, videos, podcasts, and other content.

You can then contact out to the people talking about your business and ask them to link back to you. It is far more probable that people who have already heard about your brand online will agree than random websites, making this a very effective link building tactic.

Aside from link creation, Brand24 may also enable you to monitor brand emotion, manage your online reputation, and gather vital data.

Pricing

Plans start at $49/month billed annually. You can get started with a free trial.

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#10 – Mangools

Mangools is another great SEO toolkit aimed at beginners. It includes several tools that can help with your link building efforts.

With the use of the SERPChecker tool, you can examine the authority of the websites ranking for any desired phrase by analyzing the search result pages. This might assist you in identifying high-authority domains within your niche that you may choose to focus on with your outreach initiatives.

For link prospecting, the LinkMiner tool is useful. It might help you find fresh chances by analyzing the backlink profile of your competitors.

The SiteProfiler is another useful tool that enables you study specific sites to validate and prioritize the prospects on your list.

Pricing

Free plan available. Paid plans start at €29/month, save 35% with an annual subscription. Mangools offer a 48-hour full refund policy.

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#11 – Linkody

Linkody is an affordable backlink tracker that’s very easy to use. You can use it to keep track of your backlink building campaigns.

Linkody is a useful tool for tracking the growth or decline of backlinks to your website.

Additionally, learn about the link-building tactics used by your rivals, evaluate link profiles using a variety of important criteria, find and remove links that are detrimental to your SEO, and more.

Even with its extensive feature set, Linkody is incredibly affordable. The entry-level package is very affordable and comes with a generous 30-day free trial.

Pricing

Plans start at $11.20 per month. You can try it out for 30 days for free.

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#12 – Mailshake

Mailshake is a sales engagement and automation platform that you can help with the cold outreach part of your link building campaigns.

It has a ton of special features that you won’t find in other outreach tools, like a split-testing tool, multi-touch LinkedIn outreach, an AI-powered email writer that assists you in writing letters that generate results, etc.

Additionally, there is an effective automation builder that lets you send mass tailored cold emails and integrated analytics that let you monitor openings, clicks, replies, and other metrics.

Pricing

Plans start at $58/user/month billed annually with a 30-day money-back guarantee.

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#13 – FollowUpThen

FollowUpThen is a super simple tool that reminds you to follow up with the link building prospects that you’ve emailed.

The simplicity of FollowUpThen is what makes it so awesome. It isn’t as feature-rich as the other link-building tools on this list. It has one function, but it does it incredibly well.

The process is as follows: you copy and paste the FollowUpThen email address to the BCC box of your email, indicating in the email address itself the time you would want to be reminded to follow up. The right moment to follow up will then be reminded to you.

For illustration, suppose you contact a potential client asking for a link and you would like to follow up with them in three days if they don’t respond. You can include [email protected] in the bcc section to receive a reminder in your mailbox three days later.

Pricing

You can get started with a limited free plan or a 30-day free trial. Paid plans start at $5/month.

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#14 – Majestic SEO

Majestic SEO is one of the most advanced backlink checkers and link building toolsets on the market. It has one of the best link databases, plus a ton of unique proprietary metrics and advanced features.

Majestic may be used to investigate every backlink that your rivals have and find new opportunities for link development. More sophisticated tools such as Link Context assist you in more accurately assessing backlink chances and pinpointing openings that your rivals may have overlooked.

Using unique measures from Majestic like Trust Flow, Citation Flow, Domain, Visibility Flow, and more, you can assess the strength of any potential domain.

Pricing

Plans start at $41.67/month if you pay annually.

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#15 – Google Alerts

Google Alerts is one of the best free link building tools on the market. It’s a web monitoring tool that marketers can use to identify new link building opportunities as soon as they become available.

To get started, simply register and inform Google of the phrases or subjects you would want to keep an eye on. When Google discovers fresh content related to your target keywords, you’ll then be notified by daily, weekly, or immediate notifications. You can utilize this information to guide your link-building efforts.

You could use it, for instance, to track down mentions of your brand name and then send an email requesting a link to the websites containing those mentions.

Or suppose you’d want to contribute as a guest writer to travel-related websites? To locate travel-related websites that have already published guest posts, you may set up an alert for something like “Travel guest post” and then get in touch with the owners.

Pricing

Google Alerts is completely free to use.